February 2014

If you follow a user-centered design process, you will design a web site that answers the can do question, but it you want to go further and answer the “will do” and the “still do” questions, then you’re going to have to dig a little deeper and apply some of the new principals and research around persuasion, emotion and trust. I’m going to share with you seven principles that will make your websites more engaging, that will take you from “can do” to “will do” and “still do”